I am a designer working
on the intersection 🛠️ of experience and strategy.

I have worked as:
HEAD OF PRODUCT DESIGN & USER INSIGHTS
ZALORA SEA, Singapore
May 2022 - Present

HEAD OF DESIGN & STRATEGY

Palo IT, Singapore
October 2019 - May 2022

LEAD SERVICE DESIGNER
IDEAN Berlin Studio
June 2017 - Sept 2019

SERVICE DESIGNER
Service Innovation Labs Berlin GmbH
September 2016-June 2017
I completed a:
MASTERS DEGREE IN STRATEGIC DESIGN & INNOVATION
Master of Fine Arts
Politecnico di Milano, Italy 2016

STUDIES IN ART DIRECTION FOR
INTEGRATED COMMUNICATIONS

Savannah College of Art and Design, USA 2012

DEGREE IN VISUAL
COMMUNICATIONS DESIGN

Licentiate Degree
VERITAS University, Costa Rica 2014
I can do these (and really enjoy them):
Product design
Product visioning
Workshops
Co-creation
Storytelling
Design Thinking
User Research (Especially Qualitative)
Project Leadership
Prototyping

Selected talks & Events


Judge, Mentor, SMU Product Club 2024
Product Challenge 2024

Speaker, Curious Core Podcast 2024
Service Design and Beyond

Panelist, NUS ISS Learning Festival 2024
GenAI and Service Design

Speaker, Service Design Drinks Singapore 2024
Future of Services

Moderator, UNDP, Singapore 2022
Sustainable transformation through systems thinking

Speaker, Friends of Figma Singapore, Singapore 2021
Optimising your remote workflows